Gonzaga Sport Consulting Group GSCG Spring 2026

A community growing through engaging with business problems in sports.

Explore the Semester ↓
Spring 2026

This semester, the Gonzaga Sport Consulting Group did something it has never done before: it delivered live consulting work to five real clients, sent fourteen students to Portland and Seattle for field experiences with world-class organizations, presented its outcomes to university leadership for the first time, and closed the spring with a graduating class of seniors who leave behind something they helped build.

What follows is a record of that semester, built for the clients, advisors, donors, and families who made it possible.

"Lean into the hard things. When I feel uncomfortable or in the unknown, that is where I have grown the most. And lean into communities. They are here to help."

Mia Crosby  ·  GSCG Consultant, Spring 2026

Spring 2026

Semester Projects

Five live client engagements, every project culminated in a real presentation to the client.

Seattle Mariners
Mariners team at work
MLB · Seattle, WA

Seattle Mariners

  • Strengthen the fundraising program by clarifying its story
  • Benchmark best practices across MLB organizations
  • Create new in-stadium experiences that attract diverse fans
Spokane Zephyr
Zephyr team at work
NWSL · Spokane, WA

Spokane Zephyr

  • Identify and prioritize high-fit sponsor partners
  • Build a targeted set of strategic sponsors and contacts
  • Develop a cohesive sponsorship narrative
Portland Trail Blazers
Trail Blazers team at work
NBA · Portland, OR

Portland Trail Blazers

  • Grow stronger B2B partnerships by identifying best practices
  • Build scalable partnership frameworks for the organization
Gonzaga Institute for Informatics
GII team at work
Higher Ed · Spokane, WA

Gonzaga Institute for Informatics

  • Research and map sports analytics programs across the nation
  • Identify trends, gaps, and opportunities in the space
Sunshine Club LPGA
Sunshine Club team at work
Golf · Spokane, WA

Sunshine Club / LPGA Spokane

  • Research sponsorship investment in the small-cap market
  • Make the case for bringing an LPGA event to Spokane
With Gratitude

Thank You

This semester was made possible by the people who showed up, for our students, our clients, and our mission.

Project Advisors
Tyler Lafferty
Tyler Lafferty
Founder · Strategy Labs, SevenTwo, 14Four & Slingshot
Joe Smith
Joe Smith
Head of Brand & Experience Marketing · Truist Bank
John Correia
John Correia
Associate Professor, MIS · Faculty Director
Presentation Advisors
Kevin McQuilkin
Kevin McQuilkin
Executive in Residence · Trustee
Dr. Peggy Sue Loroz
Dr. Peggy Sue Loroz
Professor of Marketing · Faculty Athletics Representative
Ed Reese
Ed Reese
Executive in Residence
John Correia
John Correia
Associate Professor, MIS · Faculty Director
GSCG Council
Mateo Valdez
Mateo Valdez
Gary Weber
Gary Weber
Brooke Sullivan
Brooke Sullivan
Joe Smith
Joe Smith
Michael Sattler
Michael Sattler
JJ Merlino
JJ Merlino
Tyler Lafferty
Tyler Lafferty
Tate Kelly
Tate Kelly
Greg Bui
Greg Bui
Jayne Deibert
Jayne Deibert
Our Clients
Seattle Mariners
MLB · Seattle, WA
Spokane Zephyr
NWSL · Spokane, WA
Portland Trail Blazers
NBA · Portland, OR
Gonzaga Informatics
Higher Ed · Spokane, WA
Sunshine Club
Golf · Spokane, WA
Supported By
Gonzaga University School of Business Administration